This summer I did some freelance work for one of the agencies behind Dove's social account. Among other things, I wrote features for their Google+ channel, including this insight-led piece around Spring Style Rules.
'Still completely clueless on when to stop wearing tights in April? Yep, us too. See more of the style rules that confuse us in spring...
Our poor wardrobes don’t have it easy in April. With the weather changing more than our natural hair colour seems to, it’s no wonder we don’t know when to stop wearing tights in spring. Or how to dig out last year’s sundresses without causing complete bedroom chaos. But it wouldn’t be April without a spot of mid season nonsense. Here, we celebrate the unique and amazing ways us women transition into spring. Question is, which style hero are you?
Sunglasses Susie
If you’ve mastered the art of wearing sunglasses with a winter coat, then you’re a marvellous multi-tasking Susie in spring. Conjuring summer shades from your handbag before most friends have even had time to accept it’s already April? Amazing.
Cautious Cate
Hesitant with a slight stubbornness towards unreliable weather, sound familiar? This is you if you’d happily unbutton your winter coat and maybe consider ditching the scarf. But leaving the house in anything but boots is, understandably, out of the question until May.'
Read my full feature online here.
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